So what do we mean by Marketing Driven?
Many websites fail to deliver on their owners’ expectations simply because they’ve been designed without considering their business objectives, their markets and their customers’ needs. By assessing the competition your website faces, the search patterns of your customers and the market your business operates in we design websites that engage your audience and convert them into customers.
Web design is a balancing act of design, content and focus.
By using sound marketing principles such as AIDA we aim to generate that “this is for me” feeling and encourage them to do business with you. Your website needs to talk your customers’ language, build trust and loyalty, satisfy their needs and persuade them that your business is right choice for them.
The look of your website has to match your business objectives. A business looking to position themselves as a “high-end” supplier will have different needs to one positioning themselves as the “cheapest online”. The promotion of these two websites would be completely different. The high-end website would concentrate on promoting quality and desirability while the “cheapest-online” would promote price and convenience.
Along with the look of your website the content writing also has to be right. The text on websites has to perform double duties. Firstly it has to get your message across, promote your business and talk to your customers. Secondly it needs to be written so that a search engine such as Google sees your website as highly relevant. Weaving relevant keywords that describe your business (and that are actively being used in search terms) into the content helps in getting your website well placed in the search engine results pages.
Whatever the aims of your website it needs to have focus. This could be to use the contact form, to telephone you or to make a purchase. Your website needs to be designed so that it guides visitors towards that focal point. It needs to build trust and confidence along the way so that when they arrive at that focal point they’re ready to contact you, make a purchase or whatever your chosen conversion is.
If you have a website already go take a look at it, put yourself in your customers’ shoes, what does it say about your business? Is it clear what to do next? Are you persuaded to do business?
And if you don’t have a website yet, or would like some help getting more from your website then contact us for more information.
